Subscription-based pricing is dead.
Free you OTT platform!
Let’s be honest, people can’t afford to pay more platform subscriptions, it’s a business model that is becoming obsolete, but it’s not the end!
The first step to moving to OTT 2.0 is to adopt creative pricing strategies, and to ensure you have the flexibility to execute and iterate on these strategies. Having a system to support multiple pricing models – and the ability to test new pricing models rapidly – gives subscribers more ways to engage with you, which gives your business a competitive advantage.
Freemium refers to the free version of a service. In the context of OTT platforms, the freemium model typically means content with advertisements as opposed to premium content which is ad-free.
The freemium model has been observed to be more successful than 30-day free trials. This is because customers consider it a hassle to cancel the subscription within the stipulated time when trying out an OTT platform. Our interactive OTT platform allows you to monetize your content in multiple ways.
Freemium is the way to go for OTT platforms.
“Several factors contribute to the appeal of a freemium strategy. Because free features are a potent marketing tool, the model allows a new venture to scale up and attract a user base without expending resources on costly ad campaigns or a traditional sales force.
The monthly subscription fees typically charged are proving to be a more sustainable source of revenue than the advertising model prevalent among online firms in the early 2000s. Social networks are powerful drivers: Many services offer incentives for referring friends (which is more appealing when the product is free).” vía Harvard Business Review.
Our solution: Sponsor your OTT platform with an absolutely innovative advertising strategy.
In today’s digital era, when the marginal costs of many products are dropping, businesses will increasingly turn to the freemium model. Across industries ranging from media (where companies are forced to rely less on advertising revenue and more on subscriber revenue) to education (where players may eventually seek to monetize mostly free online courses), the model is destined to grow more attractive.
Companies can boost their odds of success by considering this six key questions:
- What should be free?
- Do customers fully understand the premium offer?
- What is your target conversion rate?
- Are you prepared for the conversion life cycle?
- Are users becoming evangelists?
- Are you committed to ongoing innovation?
Interactvty have the only technology on the market that allows you to create your own OTT Platform with E-Commerce, First and Second Screen Interactivities, and with which you can be present in all Smart TV operating systems, mobile devices, and the Web, combining multiple models.
“INTERACTVTY ( BLITZSCALE S.A. ) ha recibido una ayuda de la Unión Europea con cargo al Programa Operativo FEDER de Andalucía 2014-2020, financiada como parte de la respuesta de la Unión a la pandemia de COVID-19 (REACT-UE), para compensar el sobrecoste energético de gas natural y/o electricidad a pymes y autónomos especialmente afectados por el incremento de los precios del gas natural y la electricidad provocados por el impacto de la guerra de agresión de Rusia contra Ucrania.“
Proyecto “OTT-ESPACIO DE NEGOCIO DIGITAL”, FINANCIADO POR CDTI:
“Se ha recibido un incentivo de la Agencia de Innovación y Desarrollo de Andalucía IDEA, de la Junta de Andalucía, por un importe de 75.000,00€, cofinanciado en un 80% por la Unión Europea a través del Fondo Europeo de Desarrollo Regional, FEDER para la realización del proyecto Digitalización del proceso de negocio OTT para B2B con el objetivo de Garantizar un mejor uso de las tecnologías de la información.”
